VISUAL MERCHANDISING WORKSHOP

We provide your sales team with the
highest quality industry training and
information for success.

A well merchandised retail store is a finely tuned selling machine. The Workshop shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.

Attendees learn about store layout, p-o-p displays, signage, inventory turn, markups, and the "open wallet syndrome." See why sales have time limits, and how even shopping carts and plastic bags influence profits. See how the same merchandising tactics are used to sell cars and bananas, dog food bowls and french fries, trees and video rentals.
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products — it creates them. Discover that for many products, the package IS the product.

This up-to-date and fast paced workshop is essential for marketing classes and consumer education. It will change how you view packages — and marketing.

Learn:

Package labels are filled with words, but reading is one of the LAST tings consumers do with a label.
- A package is far more than a container. Packaging an actually create a product. Consumers often fail to separate from the product.
- Change the package and you can change how consumers judge the product. Even the effectiveness of drugs changes with the packaging.
- Learn about color blocking. Discover why products proudly display "team colors" on the store shelves.
- What does laundry detergent have in common with cough syrup?
- A package is not merely a can or box. Some packages you carry, others you walk into. Think of a shopping center as a package for stores.
- Think of a restaurant as a package for the dining experience. How does the "package" influence the meal?
- Can people be packaged just like soap and cookie?