STREET WARRIOR MARKETING WORKSHOP

We provide your sales team with the
highest quality industry training and
information for success.

Attendees learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is at the core of them all.
With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.

Learn:

- Understand marketing by looking at everyday items such as milk, cola, drinks, blue jeans, and breakfast cereals.
- Women's clothing does not come in standard sizes. What does this have to do with marketing?
- Most people think restaurants are in the food business. Not a marketer.
- Learn why ads for prescription drugs flood the airwaves.
- Apply basic marketing concepts to sports and learn what is the "product" of a basketball franchise?
- Seeing how the lowly "tennis shoe" became a closet full of expensive "athlete shoes."
Street Fighter Marketing is like holding a mirror up to your mind. Use it to explore five often hidden forces that shape beliefs and judgments.
Street Fighter Marketing offers results oriented proven marketing programs. Each Pillar of Success implemented increases your opportunity for greater sales and profits.
You dominate the neighborhood surrounding each of your units by establishing special relationships with other area businesses, organizations, major employers and educational institution. By creating a mutually beneficial arrangement, you local unit receives untold amounts of messages of great impact delivered to your target audiences for practically nothing.

The key to effective direct mail is first profiling your best, most profitable types of customers then fashioning a message just for them. The Street Fighter approach allows you to consistently get higher redemption rates than standard direct mail programs and higher ROI month in and month out.

Local digital solutions can be a large black hole sucking up valuable resources from your marketing budget without showing any return. Street Fighter Marketing uses proven approaches that put you at the top of the choices when potential customers are trying to find you. More effective than Pay Per Click, more sophisticated that standard SEO strategies and more reliable then social media, the Street Fighter digital solution provides you with an affordable yet elegant program to capture the most business for the least money.

Sometimes the simplest and easiest tactics are the most overlooked. Street Fighter Marketing recognizes that there are numerous opportunities within the four walls of each of your units to increase customer frequency, counts, and transaction amounts while spending very little to do so.

1. Frames
From a guy on a motorcycle to a shopper buying hamburger, how we frame events influences our judgment and beliefs. We lack awareness of our own frames so find it puzzling when others see the same thing and interpret it differently. The ability to shape perceptual frames is the power to persuade.

• Learn what fashion has in common with magic.
• See how changing “garbage” into “waste” can change policies.

2. Setting
• Learn why “taking it out of context” is an act of persuasion.
• Explore how the act of comparing things (say in a taste test) influences our judgment about what is being tested.

3. Filters
• Learn that we construct mental filters through which we view and explain the world. One common filter (the confirmation bias) blocks out ideas that conflict with our beliefs.
• Explore the “above average” filter that leads to distorted self-perception.
• Why do we say “I don’t buy that!” to express disbelief? Do we own beliefs?

4. Social Influence
See how the actions of others influence us from tip jars at the coffee shop to canned laughter and shop-at-home television networks. Learn how we follow the leader, all the while affirming we are independent from “monkey-see-monkey-do.”

5. Belief
Learn about the placebo (and lesser known nocebo) and discover how belief can have a stronger influence than the thing itself. See how our expectations can create a self-fulfilling prophecy.