Octane Marketing Group and George Benson
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Professional Summary
George Benson
George Benson was born in the Caribbean and has spent most of the past 21 years working in the retail/ petroleum, C-store & sectors QSR following graduation with M.A. and M.P.A degrees.
He frequently travels the Americas.
George’s corporate sales & marketing expertise involves 6 years in station & store executive management positions with BP Oil & Ultramar Petroleum (Valero) and another 15 years as President of Octane Marketing, an independent Marketing Agency specializing in sales promotional program development related to forecourt & C-store products & services. In this latter capacity, George developed & executed over 400 Campaigns in the Caribbean, Canada, the U S & Latin America with 29 retail petroleum groups & an equal number of industry vendors.
Advanced written and oral communication skills, proven management abilities, multi-level supplier negotiation exposure and a reputation for achieving sales & marketing results are his trademark.
Experience: ▪ SALES & MARKETING ▪ MERCHANDISING ▪ VENDOR NEGOTIATIONS▪
Professional Highlights
*Organized all BP Oil Communications Campaigns- managed $20 million ad & merchandising budget.
*Youngest appointed Director of a major North American Oil Company (Ultramar Petroleum)
*Launch of Ultramar’s PLCC & Bank sponsored Credit Cards
*Senior management Program transitional team member: Ultramar purchase of Gulf Oil
*Launched Texaco’s StarDriver Loyalty Card & 1st Bank co-branded Credit Card
*Developed every Petro-Canada, Sunoco, Mohawk Oil, Pioneer Petroleum & Ultramar Promotion (1990-94)
*Developed & introduced Debit Rewards Card, Cause We Care Give Card & Link Card to industry
*North American Convenience Store Association (NACS) Workshop Presenter
*Founder/Chairman – Canadian & American Retail Petroleum Awards (1991-2001)
*1st B2B Oil Specialist to be recognized as a “Professional of Exceptional Ability” by the U.S. Government
*Part-Time Business School Lecturer (3 Universities)
*Part-Time Faculty member & Business Lecturer @ the United Nations in Trinidad (2002-05)
*International Development Agency (CIDA) Accredited Consultant
*Editor/Columnist – 5 Oil Industry Magazines
* Former Owner/Operator of the largest NA Petroleum Promotions Consultancy
* Appointed Caribbean Coca-Cola petroleum Liaison Company (to 2005)
Quality Service and Support for Your Business
Octane Marketing Group provides exceptional customer service and support for all of our clients. Our team of marketing, design and industry specialists work directly with you business to assess your needs, develop a plan and supporting material and provide you with the tools necessary for success.